A New EU Law Targeting Big Tech Could Boost Advertisers
The DMA could let advertisers get more data from the tech giants, giving them a better picture of how their campaigns perform.
Source: businessinsider.com
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Accenture to Restructure Most of Its Interactive Ad Business, Sources Say
Sources say most of Accenture's 40-plus ad businesses will drop their names and become Accenture Interactive-branded offices.
Source: businessinsider.com
Pitch Deck: How a Real Estate Ad Tech Startup Raised $6 Million
Audience Town sells data and ad services to brands seeking to target home buyers and owners.
Source: businessinsider.com
PR and Advertising Agencies That Worked for Russian Oligarchs, Companies
Russia's invasion of Ukraine has shone a spotlight on the PR and ad industries' work on behalf of oligarchs.
Source: businessinsider.com
Advertising Agencies Haven't Left Russia and Employees Are Asking Why
After the ad giant WPP left Russia, employees of other holding companies are asking why they haven't followed suit.
Source: businessinsider.com