WPP CEO Mark Read Turnaround, Challenges
Read has simplified the organization and focused on tech capabilities but faces long-term challenges from all sides.
Source: businessinsider.com
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The Top M&a Predictions for the Advertising Industry in 2022
Performance marketing, streaming TV advertising, cookieless ad tech, and more are going to be hot acquisition areas.
Source: businessinsider.com
Latin America: Potential Buyers and Sellers of Tech, Advertising Firms
Companies are rushing to keep up with the digital advertising and e-commerce boom, driving demand for firms that can help them capitalize on it.
Source: businessinsider.com
Pitch Deck: Startup Uniform Helps Advertisers With User Experience
Insight Partners led the Series A round for Uniform, along with Array Ventures and former Twitter exec Elad Gil.
Source: businessinsider.com
SEC Charges Former 5W Employee With Insider Trading in the Trade Desk
The SEC alleged Rotter and his mother used insider information to buy and sell stock in adtech firm The Trade Desk.
Source: businessinsider.com