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It's responding to advertisers' growing demand for transparency about where their ad dollars are going.

Former salespeople alleged Meltwater broke state and federal laws by failing to pay them for overtime work.

Sources said Bain wants to sell noncore assets and focus on data services.

Chip Somodevilla/Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. JetBlue chose Omnicom's Adam&EveDDB to handle its advertising, dropping IPG's MullenLowe after 11 years. The airline is looking to cut costs and reposition itself after taking a hit in the pandemic. IPG will continue handling JetBlue's ad planning and buying. JetBlue hired Omnicom's Adam&EveDDB to handle its advertising, dropping its agency of 11 years, IPG-owned MullenLowe, people with direct knowl...

Gravity Blanket Mike Grillo left the agency world in 2016 and went on to launch Gravity Blanket. The company grew rapidly and was acquired in early 2021. Grillo said his agency experience was key to growing Gravity Blanket and getting distribution deals. Mike Grillo left his agency career in 2016 to join the digital media boom, heading to science and tech-focused Futurism as its chief operating officer. There, he helped develop and launch Gravity Blanket Holdings, best known for its weighted blankets that claim to promote sleep. The company shot up to $22 million...