The giving season's new song - CSMonitor.com
Appeals for charity, especially from Thanksgiving through New Year’s, may work better if those in need are able to control their story.
Source: csmonitor.com
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Appeals for charity, especially from Thanksgiving through New Year’s, may work better if those in need are able to control their story.
Plus, we look at giving driven by zakat, the Muslim religious obligation to help the poor.
When the people a nonprofit serves tell their own story to donors, does it make a difference? A fascinating experiment put that question to the test. Jess Crombie and David Girling, researchers from the University of East Anglia in Norwich, England, worked with staff and volunteers at Amref Health…