Why Super Shoes Aren't Just for Elite Runners Anymore
Retailers and brand execs reveal to FN why carbon-plated super shoes aren't just for elite runners and their plans to bring them to the masses.
Source: footwearnews.com
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£800 for one run! Adidas' futuristic single use Adizero Adios shoe doubles in price on eBay after selling out when marathon runner dubbed them 'incredible'
Running shoes strong enough to endure just one marathon look set to become the future for keen amateur runners - because they're so light they can potentially shave minutes off personal bests.
Source: dailymail.co.uk
How Adidas Outran Nike With Its $500 'Super Shoe'
Tigst Assefa’s record-breaking run in the Berlin Marathon delivered a much-needed victory for the German brand in the running-shoe arms race.
Source: livemint.com
Adidas enters sports arms race with running shoe that has stunning price tag
Running's technological arms race - or should that be legs race - has entered a new era.
Source: rnz.co.nz
Revealed: The science behind Adidas' £400 single-use 'super shoe' that helped Tigist Assefa smash the women's marathon world record in Berlin
Berlin Marathon winner, Tigist Assefa, wore Adidas' new 'super shoe' - the ADIZERO Adios Pro Evo 1, which is one of the lightest racing shoes ever created.
Source: dailymail.co.uk