Context Matters in Consumer Choice, but in Different Ways Worldwide
The deciding factor in the purchase of a product has more to do with context — where, for what occasion, or with whom you're consuming the product.
Source: businessinsider.com
Patrick Witschi News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from Patrick Witschi. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Top News In Patrick Witschi Today - Breaking & Trending Today
How Brands Can Market to a Diverse Global Audience
What motivates consumers to make their buying choices can differ sharply even among nations that are close neighbors or that share cultural roots.
Source: businessinsider.com
In a highly diverse world, we can still find profound commonalities in consumer needs — but in surprising places
Getty ImagesBy Aparna Bharadwaj and Patrick WitschiGlobal companies that try to find commonalities and drive synergies in marketing strategies aro...
Source: businessinsider.com
Why Geography Isn't Everything in Marketing
New research from BCG finds the world's consumers are more diverse than expected. Here's what this means for brands pursuing global markets.
Source: businessinsider.com