Page 37 - Pattern Beauty News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Credit: Fenty Beauty Shop top-rated makeup for the eyes, lips, and face from Fenty Beauty by Rihanna. Rihanna’s Fenty Beauty launched in Sephora in 2017 and received ample praise for its wide shade ranges in foundations and concealers. Popular complexion products, like the Pro Filt’r Soft Matte Longwear Foundation, Pro Filt’r Soft Matte Powder Foundation, and Pro Filt’r Instant Retouch Concealer, each come in an impressive 50 shades ranging from very fair neutral to very rich with neutral undertones. Other highly-rated products from the brand...

Uoma Beauty Double Take Contour Stick “Uoma” means “beautiful” in Igbo (a common language spoken in Nigeria), a name well suited for a brand committed to rewriting the rules of inclusivity and diversity in beauty. Founded by beauty industry veteran Sharon Chuter, Uoma is inspired by self-expression, colorful living and Chuter’s own African pride. For example, the brand’s Say What?! Foundation is available in 51 different shades, and each of its Badass Icon Matte Lipsticks (which we named the best moisturizing matte lipstick of 2021) are named in honor of an inf...

Tracee Ellis Ross shares bikini throwback - and fans are all saying the same thing. The former model hit Instagram with a photo that wowed everyone.

Ulta Beauty commits to doubling Black-owned brands in its stores By Austin Williams Twitch to help build esports league for students at historically Black colleges The purpose of the league is to provide opportunities for HBCU students to compete within an organized esports league and gain access to educational and scholarship support, Twitch said. LOS ANGELES - Ulta Beauty has announced a new initiative surrounding diversity and inclusiveness regarding its products promising to double the Black-owned brands found in its stores.  The company said it promises by the end of 2021, Black-owned b...

Dive Brief: As Black History Month begins and brands look for ways to support that community, Ulta on Tuesday announced over $25 million of commitments to diversity and inclusion. The company also appointed celebrity and Pattern Beauty CEO and founder Tracee Ellis Ross as diversity and inclusion advisor. Commitments span marketing, merchandising, store experience and employee training, according to a press release. Ulta intends to double the amount spent on media investments across endemic and multicultural platforms to $20 million and double the number of Black-owned brands in its assortmen...