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The new design showcases a bold typeface, signature pulse and an updated color palette, including the color black highlighting the brand's commitment to Pepsi…
In a further shake-up to PepsiCo's beverage line, the company rebranded its namesake product for the first time in 14 years as the competition with its rival Coca-Cola heats up in the zero-sugar soda space.
Pepsi will celebrate its 125th anniversary in the fall of 2023 when it will roll out the new logo.
The new visual style, according to CMO Todd Kaplan, brings in a ‘new era’ for Pepsi and will serve to create brand differentiation while also highlighting its zero-sugar option
Pepsi unveils a brand-new logo ahead of its 125th anniversary.