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What do guacamole, tax preparation software, and cash-dispensing ATMs have in common? In each, a concept called “operational transparency is used to add perceived value.

Your business offers a product or service. Regardless of how well your offer sells, you wonder whether or not you are leaving money on the table. In other words: Are you charging the best price possible? This question is often left to opinions,...

It isn't the cheapest ISP, but the speeds and customer-friendly service terms are well worth the price.

Purpose: This study aims to investigate how customers' perception of service innovation aspects (innovativeness, service newness and relative advantage) and their participation impact value perception, satisfaction and loyalty. Design/methodology/approach: The conceptual model was tested using a nationwide survey from 430 Australian customers of Uber, using structural equation modeling. Findings: Results show that customer participation (CP) and innovativeness positively influence perceived value. Satisfaction is positively influenced by perceived value, innovativeness and relative advant...

Dublin, Aug. 26, 2022 (GLOBE NEWSWIRE) -- The "United States Smart Home Products: Mapping the Buyer Journey" report has been added to...