Older adults most likely to make the effort to help others
E-Mail Older adults are more willing to make an effort to help others than younger adults, according to new research from the University of Birmingham. The study, led by researchers in the University's School of Psychology, is the first to show how effortful 'prosocial' behaviour - intended to benefit others - changes as people get older. In particular, it focused on people's willingness to exert physical effort, rather than to give money or time, since attitudes to both these are known to change with age. The research results are published in Psychological Science. In the study, the rese...