Federation to the 1940s
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Right: Gert Sellheim, Australia: For Sun and Surf (Melbourne: Australian National Travel Association, 1930s), ©Nik Sellheim, courtesy Josef Lebovic Gallery, Sydney. The lone, glamorously dressed Ceylonese tea-picker above was a feature of Bushells advertising over quite a long period in the early 1900s. Spending the day picking only the upper-most leaves of Camellia sinensis appears exotic, glamorous and thoroughly relaxing, and presumably this is the feeling we’re meant to believe is imparted when drinking a cup. Unlike other Bushells posters of the time, this one, mercifully, does ...