Understanding Patagonia and Perpetual Purpose Trusts
News that Patagonia’s ownership was transferred into a perpetual purpose trust has sparked so much conversation that it even trended on Twitter. But misinformation spread along with it. Next City first reported on the model in 2019 and has covered its iterations. So what exactly is a “perpetual purpose trust” and how can it work for businesses both small and large? We’ve assembled a panel of the experts behind this movement. These leaders are making businesses that serve their communities instead of investors. One bakery in the Bay Area adopted a perpetual purpose...
Source: nextcity.org