Patagonia Is Fighting Climate; Two Other Ways To Use Trust Ownership
These businesses are using the perpetual purpose trust model to fight gentrification in their neighborhood or share profits with their employees.
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These businesses are using the perpetual purpose trust model to fight gentrification in their neighborhood or share profits with their employees.
News that Patagonia’s ownership was transferred into a perpetual purpose trust has sparked so much conversation that it even trended on Twitter. But misinformation spread along with it. Next City first reported on the model in 2019 and has covered its iterations. So what exactly is a “perpetual purpose trust” and how can it work for businesses both small and large? We’ve assembled a panel of the experts behind this movement. These leaders are making businesses that serve their communities instead of investors. One bakery in the Bay Area adopted a perpetual purpose...
Join Next City's Senior Economic Justice Reporter, Oscar Perry Abello as he and other experts set the record straight about perpetual purpose trusts.