Persistency Ratio News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Insurers have raised concerns about persistency, particularly for long-term products with premium paying terms exceeding 10 years. They fear that distributors may incentivize policyholders to surrender existing policies and switch to newer ones promising higher returns.

Insurers have tweaked their product mix, chased simpler term policies, launched products customised for different consumer segments but persistency ratios haven’t improved significantly. For some, it has declined

Pti: Tata AIA Consumers Reaffirm Their Trust in the Brand