Stay updated with breaking news from Peter Chipchase. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
For a brand that was on life support following its early 2022 bankruptcy, the line's rebirth as a part of A&K Travel Group will make Crystal better than it was before, executives said.
Crystal aims to expand its customer base. Its sister brand, luxury tour company Abercrombie & Kent, is a big part of that strategy.
Marett Taylor was speaking on the shakedown cruise for Crystal Serenity
A&K Travel Group acquired the line last year
The company is doubling down on growth and unifying its brands under One A&K, a new global strategy that will usher in the next chapter for A&K Travel Group.