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Bloomreach acquires Exponea for CDP and marketing automation Read later Summary: (via Pixabay) E-commerce experiences leave a lot to be desired. Unless you know exactly what you want and are only looking to find that product and make a purchase, most commerce sites don’t make it easy or fun to shop. Bloomreach is in the business of making the commerce experience more personalized and engaging and now it has added a new piece to its experience arsenal, a CDXP. Bloomreach is pitched as a commerce experience platform that provides a number of features that, when integrated with e-commerce sof...

Bloomreach Poised to be the Next E-commerce SaaS Unicorn with Acquisition of Exponea and $150M USD Investment from Sixth Street Growth Share Article Fusion of the Bloomreach Digital Experience Platform and Exponea's Customer Data and Experience Platform Set to Transform Commerce MOUNTAIN VIEW, Calif. (PRWEB) January 26, 2021 Bloomreach, the leader in commerce experience™, today announced its acquisition of Exponea, the leading Customer Data and Experience Platform (CDXP). Bloomreach also announced an investment of $150 million ...