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Ford has hired away a key Apple executive to run a new business unit that will sell software-related subscription services to vehicle owners.
Ford has hired away a key Apple executive to run a new business unit that will sell software-related subscription services to vehicle owners.
DEARBORN, Mich.--(BUSINESS WIRE)--Aug 14, 2023--
Peter Stern, who most recently served as vice president of services at Apple, will be president of "Ford Integrated Services."
Ford hired former Apple TV Plus honcho Peter Stern to lead its effort to improve software experience for its customers. Stern worked at Apple for over six years.