General Mills marketing boss on how 2020 meant working better with rest of business
General Mills marketing boss on how 2020 meant working better with rest of business Covid-19 didn’t rewrite the rules of marketing for food giant General Mills, but it did force 1,000 marketers to work more closely with the rest of the business. We catch up with its top marketer, Ivan Pollard, to hear about some of the business positives and creativity that came from a year of disruption. General Mills is one of America’s biggest food producers. And in 2020, the company famous for bringing us Betty Crocker, Pillsbury, Old El Paso and Lucky Charms found itself ...
Source: thedrum.com