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Google has begun changing the Chrome browser to block third-party cookies, or small data files that a web browser stores to collect analytic data, personalize advertisements, and record one's browsing history, an overhaul that could have detrimental impacts on digital advertising.
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, announce a significant expansion of its UK
Stagecoach Workington. Left to right. Stephen Cannan bus driver, Phil Acton bus driver and mentor. Picture: Jonathan Becker A West Cumbrian bus driver and his colleague have been praised for their actions after driving a passenger who was struggling with a mental health issue right to her door. Steve Cannan was driving the number 29 Stagecoach service from Workington to Whitehaven on Thursday afternoon when one of his passengers seemed lost and confused. He turned the full bus around so he could drive her home to Moorclose and, along with his mentor Phil Acton who was also onboard, walked her...
Study finds UK brands not ready to be cookie-less New data out from Adform and Dynata indicates there may be a steep learning curve for UK brands when it comes to cookies. Because, as more platforms move away from cookies, researchers have found that about 90% of UK businesses have no plan in place for the removal of cookies. This is significantly higher than the global average of 78%. Researchers further found that while only about one-third of global businesses have a first-party ID solution, in the UK, only 2 in 10 businesses have a plan ready for implementation. This lack of preparation,...