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BIA 'Fab 5' Strategy Helps Boost Under $1,000 Mattress Sales for Dealers - Vimarsana News

BIA 'Fab 5' Strategy Helps Boost Under $1,000 Mattress Sales for Dealers

Furniture Industry News: BIA originally introduced the Eclipse MyComfort Series at Spring High Point Market to bolster the company’s offerings below the $1,000 price point.

Developing the Dream Team - Vimarsana News

Developing the Dream Team

Bedding Industries of America prepares for the future, strengthening its leadership, and focusing on strong partnerships.

BIA to Introduce First Split-Head, Roll-Packable Hybrid Mattress Series at Las Vegas Market - Vimarsana News

BIA to Introduce First Split-Head, Roll-Packable Hybrid Mattress Series at Las Vegas Market

Furniture Industry News: The quilted split-head mattress that has a tape edge, giving the mattress a more traditional feel.

BIA Domestic Licensees Gather in Chicago to Further Multi-Brand Strategy in 2023 - Vimarsana News

BIA Domestic Licensees Gather in Chicago to Further Multi-Brand Strategy in 2023

Furniture Industry News: The mattress manufacturer brought together 32 executives representing all its U.S. licensees to further its multi-brand strategy in 2023.