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IRL told the world it had 20 million monthly active users, but an internal investigation later revealed that 95% of them were fake. According to SoftBank, those "impressive user numbers" encouraged them to invest, hence the fraud lawsuit. Because "younger startups are now increasingly getting caught in the act" when it comes to misleading investors, Rebecca Szkutak asked several VCs about the red flags they look for while assessing a pitch and performing due diligence.

Hot takes will not help your startup gain media traction. Reporters are looking for actual expertise and opinions supported by facts and experience.

Launched in 2004, the company once sought to be the world's brain dump.

2023 author's note: With the future of Evernote seemingly in question, I have been reflecting on the product, which I've used for years and written about since the day it was announced in 2004. I was also moved to share some of those stories. Here's one I wrote for Fast Company in 2018, when the…

Elon Musk does it. His predecessor, Twitter founder and former CEO Jack Dorsey, reportedly does, too. Evernote’s Phil Libin and Y Combinator’s Daniel Gross…