RM research finds consumers want choice over their comms
New research from Royal Mail Marketreach has found that the majority of consumers (83%) want the choice about whether to receive communications by mail or email.
Source: printweek.com
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"Trailblazing Mail" opens for entries
Submit your best examples of standout mail campaigns for a chance to feature in Campaign
Source: campaignlive.co.uk
SMP hails new JICMail Essentials tool
The introduction of a new tool from JICMail, the joint industry currency for ad mail, has been welcomed by the Strategic Mailing Partnership (SMP), which believes the tool will help customers achieve more value from their investment in mail.
Source: printweek.com
JICMail and SMP reveal awards winners
JICMail and the Strategic Mailing Partnership (SMP) have separately revealed the winners of inaugural awards schemes that celebrate the engagement and achievements of mailing companies in different ways.
Source: printweek.com