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C.C. Commissioners Approved Special Meeting... douglas-budget.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from douglas-budget.com Daily Mail and Mail on Sunday newspapers.
JICMail and the Strategic Mailing Partnership (SMP) have separately revealed the winners of inaugural awards schemes that celebrate the engagement and achievements of mailing companies in different ways.
What if you, as a CMO, were able to show not only how much revenue your marketing investment will deliver, but when? Mike Colling explains how you can. If ever you needed proof that most businesses see marketing budgets as a cost and not an investment, 2020 provided it. Figure 1 below shows what marketing directors expected to spend each year (in black), followed by the quarterly revisions to those budgets (in grey) and their final annual outcome (in orange). With the exception of the boom years 2004-2008, pre-financial crash, where one might argue the whole world was mad, the picture has been depressingly familiar. The black line pokes up above all others in naïve optimism; the grey lines decline across the year as the reality of revenue shortfalls bites; the orange line is lowest of all, reflecting the reality of the dominance of the CFO in any budget negotiation.
Debate: Was Asos right to pass over Topshop's physical stores? Could Asos have used the excitement of a physical location to fire up demand? (Photo by Michael Gottschalk/Getty Images for Topshop Topman) Digital retailer Asos has picked up Arcadia’s principal brands – but they didn’t bother with the physical premises. A good decision? Mike Colling of the Kite Factory says yes: To bring great brands back to life you often have to cut away dead wood. The news that ASOS has bought Topshop & Miss Selfridge has been greeted with howls of protest by those who see it as asset stripping rather than a positive investment for new growth. ”What about the jobs of the shop staff, and the rents and rates paid by the high street stores?” The point that these critics miss is that to revitalise great brands you often have to change the way they are interacted with in order to engage a new audience who currently reject them.
Boys & Girls Club of Glenrock Receives $100,000 Donation Last night was a good night for my small town of Glenrock. At an event held at The Higgins Hotel, Dr. Joseph McGinley announced that a donation of $100,00 from the Friess family would be given to our local Boys & Girls Club. The event began with several guests talking about the development of the Boys & Girls Club of Glenrock. As a newcomer to the town (we've "only" lived in the area for 13 years), I had no idea that the Club's existence in our town started with a need seen by the town's police chief at the time, Mike Colling.