Jay Z sells his company to the world's biggest luxury goods company
Jay Z just doesn't stop with putting his foot print everywhere and making sure his name is known. He now joins LVMH, the world's biggest luxury goods company.
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Jay Z just doesn't stop with putting his foot print everywhere and making sure his name is known. He now joins LVMH, the world's biggest luxury goods company.
The rapper's luxe Armand de Brignac bubbly now joins the ranks of Dom Pérignon, Moët & Chandon, Veuve Clicquot, and more following the major business deal.
The brand sold more than 500,000 bottles worldwide in 2019.
Launched in 2006 and made by Champagne Cattier at Chigny-les-Roses on the Montagne de Reims, the brand sold more than 500,000 bottles in 2019, with a strong presence in bars and nightclubs. According to a spokesperson for Moët Hennessy – by far the largest producer of Champagne with brands such as Moët et Chandon, Veuve Clicquot and Dom Pérignon – the Cattier family will continue to make Armand de Brignac Champagnes in the future. Jay-Z, whose real name is Shawn Carter, said he was ‘proud’ to announce the joint venture with Moët Hennessy, adding: ‘It is a partnership that has fe...
The brand sold more than 500,000 bottles worldwide in 2019.