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LVMH, the world's biggest luxury goods company, has agreed to buy 50% of Armand de Brignac, the champagne brand owned by rapper Jay-Z.

Jay-Z and LVMH, Two of the World’s Biggest Brands, Go Into Business LVMH, owner of Dom Pérignon, will acquire half of Armand de Brignac, Jay-Z’s Champagne line known as Ace of Spades. By Katherine Rosman and Vanessa Friedman Feb. 22, 2021 Jay-Z in 2015.Credit...Sam Hodgson for The New York Times When Jay-Z clicked into a video call last week with Philippe Schaus, the chief executive of LVMH Moët Hennessy Louis Vuitton’s drinks business, the Zoom backgrounds told the story. Jay-Z spoke from a partly covered terrace of his Los Angeles home, wearing a casual sweater, accessorized by the ...

Armand de Brignac sold more than half a million bottles, prices of which run $300 and up, in 2019.

Moet Hennessy is acquiring a 50% stake in rapper and entrepreneur Jay-Z’s Champagne brand in an effort to up its cool factor and expand sales.

LVMH Bought Half of Jay-Z's Armand de Brignac Champagne Brand LVMH Just Bought Half of Jay-Z's Champagne Brand Getty Images / Johnny Nunez / WireImage LVMH has acquired a 50 percent stake in JAY-Z's Armand de Brignac champagne brand. The partnership will see the "Ace of Spades" French bubbly join Dom Pérignon, Moët & Chandon, Ruinart, Krug, and Veuve Clicquot among the company's prestigious portfolio of spirits. Hov famously bought the Armand de Brignac champagne brand in 2014 following a public fall out with the owner of Cristal Champagne. In his memoir, JAY-Z recounted how he woul...