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Scion of Billionaire Family Hunts for Cheap Assets in Venezuela Mar 22 2021, 11:32 PM March 22 2021, 4:30 PM March 22 2021, 11:32 PM (Bloomberg) The name Cisneros is synonymous with business acumen and opulence in the minds of Venezuelans old enough to remember the pre-Hugo Chavez years. (Bloomberg) The name Cisneros is synonymous with business acumen and opulence in the minds of Venezuelans old enough to remember the pre-Hugo Chavez years. Over generations, the billionaire family brought the Studebaker, Pepsi-Cola and department stores to the oil-rich country. It launched DirecTV in Latin America, ran beauty pageants, produced soap operas and owned banks, TV stations, ice-cream makers and brewers. ....
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