Pinterest Unveils a Range of Shopping and Advertising Updates at its Annual 'Pinterest Presents' Event
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Pinterest Announces New Marketing Tools, Including 'Pinterest Premiere' Video Ads
As part of its first-ever 'Pinterest Presents' marketing and advertising summit, Pinterest has today announced several new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience. First off, Pinterest is adding a new video ad option called 'Pinterest Premiere', which will enable advertisers to purchase exclusive video placement in the home feed for a specific demographic, interest or category for a designated time frame. As explained by Pinterest: "Pinterest Premiere gives you the option to align video ad targeting with either a specifi...
Source: socialmediatoday.com