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As part of its first-ever Pinterest Presents marketing and advertising summit, Pinterest has today announced several new ad tools to provide more insight into campaign performance, and enhanced opportunity to reach the right audience.
First off, Pinterest is adding a new video ad option called Pinterest Premiere , which will enable advertisers to purchase exclusive video placement in the home feed for a specific demographic, interest or category for a designated time frame.
As explained by Pinterest:
Pinterest Premiere gives you the option to align video ad targeting with either a specific demographic, or a specific category (combining demographics and interests). These packages are set up to help you drive broader reach and scale for moments like launches, brand events or even ongoing campaigns. ....

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