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Signature Flatbreads launches Deli Kitchen NPD for Tesco Flatbread manufacturer Signature Flatbreads has launched five products into Tesco stores under its Deli Kitchen brand. Deli Kitchen’s Carb Lite Wraps, Wheat & White Wraps, Malted Rye Wraps, Plain Wraps and Plain Mini Wraps are now available in Tesco stores nationwide. Its latest offerings join three existing products already on Tesco store shelves: Brioche Style Wraps; Greek Style Wraps; and Focaccia. The launch follows a year of success for the Deli Kitchen brand, which achieved a 78% uplift in sales...

15th April 2021 The Deli Kitchen brand is extending its flatbread range, launching five new products into Tesco stores later this month. The products will join three current Deli Kitchen SKUs to bolster the supermarket’s flatbread offering amid growing consumer demand for alternatives to sliced bread. Deli Kitchen’s Carb Lite Wraps, Wheat & White Wraps, Malted Rye Wraps, Plain Wraps and Plain Mini Wraps are rolling out in Tesco stores this week. These will join its existing products: Brioche Style Wraps, which launched last year, Greek Style Wraps and Focaccia which launched in 2019. The ...