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Hovis has extended into the artisanal-inspired bread sector with the launch of the Bakers Since 1886 Rustic Bloomers range. Bakers Since 1886 Rustic

By Niamh Leonard-Bedwell2021-05-14T14:20:00+01:00 Source: Hovis Kerridge’s ‘enthusiasm for great food’ made him the ‘perfect choice’ to star in the new advert, said Hovis. Hovis has signed up celeb chef Tom Kerridge as the face of its new TV campaign. Premiering on 17 May on ITV, the advert will champion the brand’s new posh Bakers Since 1886 range. The ad depicts a female baker making a seeded half cob loaf, which makes its way to Kerridge’s kitchen, where it is used to make a sandwich. Kerridge then takes a bite, before his wife interrupts, claiming the creation as her own...

Tom Kerridge is teaming up with Hovis Tom Kerridge is teaming up with Hovis, the popular British bakery brand whose headquarters are based in Bucks. The iconic 135-year-old bakery announced that the local celebrity chef has chosen their buns for the Butcher’s Tap & Grill's burgers. Based in Marlow, the Michelin star chef relaunched butcher shop and grill restaurant earlier this year. Tom and his team of executive chefs have put together a takeaway menu that includes a range of burgers and hotdogs with an assortment of sides and desserts. Tom Kerridge said: “For me, Hovis is ...

Signature Flatbreads launches Deli Kitchen NPD for Tesco Flatbread manufacturer Signature Flatbreads has launched five products into Tesco stores under its Deli Kitchen brand. Deli Kitchen’s Carb Lite Wraps, Wheat & White Wraps, Malted Rye Wraps, Plain Wraps and Plain Mini Wraps are now available in Tesco stores nationwide. Its latest offerings join three existing products already on Tesco store shelves: Brioche Style Wraps; Greek Style Wraps; and Focaccia. The launch follows a year of success for the Deli Kitchen brand, which achieved a 78% uplift in sales...

The loaves are made with a 36-hour starter dough, and were “perfect for the ultimate deli sandwich or delicious toastie”, said Hovis