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What makes an ad resonate with its target audience? What are the factors that can help an ad leave a lasting impression in the minds of its viewers? System1 has developed a star rating system that factors in a broad set of data to answer these questions. Jon Evans, chief marketing officer at System1, told us which ads received the highest ratings last month – and why they stood out from the crowd.

Discover what a core competency is, why you need to identify it for your business, and how to find it in your brand.

Shares of Beyond Meat and Oatly have shed more than half their value this year.

A few weeks ago I found myself staring into a refrigerator case full of pla...

Lynnfield-based dairy company HP Hood is the biggest supplier of oat milk in the U.S. This is how they did it.