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Food and beverage products with tea bases and botanical-infused flavours or aromas are seeing a surge in popularity amongst consumers in APAC, with more and more people seeking out ‘refreshing’ sensations.
Singapore-based plant-based brand Thoughtful Food has launched a range of cleaner label, ready-to-eat (RTE) meals in anticipation of its ambitions to start exports across the region and globally.
Tofu and beverage brand Vitasoy hopes the performance of its soy milk and tea businesses in Asian will help it bounce back from manufacturing and logistical challenges faced in Oceania over the past six months.
The better-for-you snacks sector in Asia Pacific will need to step up its focus on product functionality and freshness if it is to build on the boom it has enjoyed in recent years.
Nestle India has launched a variety of new products focused on millets as a key ingredient this year, in an effort to increase consumer acceptance and awareness via familiar product formats while also aligning with the Indian government’s International Year of Millets’ campaign.