Using weather to engage younger audiences
BRAND CONNECTIONS As SmithGeiger Founder Seth Geiger pointed out in an interview with TVNewsCheck, digital platforms, including social media, mobile and online video, are critical for reaching not just younger audiences but those at work or on the go, as stay-at-home orders are lifted. “It’s great to see people flocking back to TV, to get their news updates from their local TV station,” said Rodney Thompson, senior strategist at The Weather Company, who’s tracked viewing trends throughout the lockdown. “It has become a primary destination for trusted information during the pandemic...
Source: tvnewscheck.com