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Participating optometrists across the state will be giving complimentary eye exams to those in need as part of the Oklahoma Association of Optometric Physician’s fourth annual Giving Sight Day.
NTF 2020 | Local TV News’ Longer-Term Future Needs More Relevance And Inclusion Executives from NBCU Owned Stations, CBS Television Stations, Graham Media, SmithGeiger and the Local Media Association envision a future for TV news in two years’ time that is more inclusive in its coverage and among its decision makers, holding on to the heightened sense of relevance it struck with viewers in the pandemic. “It’s incumbent on news departments not just to serve facts, but relevance, perspective and helpfulness,” said CBS’s David Friend at last week’s NewsTECHForum. By Jennifer Pallan...
BRAND CONNECTIONS As SmithGeiger Founder Seth Geiger pointed out in an interview with TVNewsCheck, digital platforms, including social media, mobile and online video, are critical for reaching not just younger audiences but those at work or on the go, as stay-at-home orders are lifted. “It’s great to see people flocking back to TV, to get their news updates from their local TV station,” said Rodney Thompson, senior strategist at The Weather Company, who’s tracked viewing trends throughout the lockdown. “It has become a primary destination for trusted information during the pandemic...