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Platinum Born's Born Leaders marketing campaign, which debuted in early May, is designed to inspire women of all generations to consider platinum jewelry for

With the price of gold going through the roof, platinum represents a rarer alternative for a jewelry Christmas gift.

Platinum is growing in popularity among brands—and, in turn, among consumers—but it hasn’t reached the awareness levels of gold and silver yet.

Elite Traveler’s luxury gifts for her offers the very best in indulgent presents, from beauty products through to statement fine jewelry.

December 16, 2020 In the latest demonstration of the strength of the self-purchase market, new research conducted by Platinum Guild International (PGI) found that 50% of consumers who purchased fine jewelry in the last two years bought at least one piece for themselves. That number grows when looking at female jewelry purchasers, with 73% saying they had purchased at least one piece for themselves. Male jewelry purchasers, however, are most likely to have bought an item for their significant other (74%) or their mother (25%), though a surprising 37% said they had bought at least one piece fo...