Playboy Spirits News Today : Breaking News, Live Updates & Top Stories | Vimarsana

PLAY HARD, a new line of premium vodka seltzers combining sophisticated flavors and the iconic Playboy brand, is excited to announce its expansion to the Illinois market. PLAY HARD, Playboy Spirits' entry into the global ready-to-drink (RTD) market, connects with Playboy's fashion-forward Gen Z and Millennial following. PLAY HARD prominently features an original pop art "Bunny Head" on its 12-ounce slim cans, with plans for other notable art-inspired graphics to be featured on subsequent release

Following a US$13 million funding round to grow its alcohol beverage offering, Playboy has released new vodka-based seltzer Play Hard.

US venture Playboy Spirits has rolled out Play Hard, a range of RTDs, in its domestic market.

Playboy Spirits, a joint venture between Spirits Investment Partners (SIP) and PLBY Group, has announced the launch of Play Hard—a premium line of vodka seltzers.

EconoTimes is a fast growing non-partisan source of news and intelligence on global economy and financial markets, providing timely, relevant, and critical insights for market professionals and those who want to make informed investment decisions.