Brands weigh in on launching immune support in crowded space
Brands weigh in on launching immune support in crowded space They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune support products and they shared how they elevated their offerings in the increasingly saturated market. Last fall, SmartyPants introduced a new functionals line that includes Healthy Immunity Daytime, Healthy Immunity Nighttime, and Healthy Kids Immu...
Source: nutraingredients.com