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Pui Pui Molcar drives into a master toy deal, an itsy bitsy knight snags big licensing deals, and bRAND-Ward joins the Petronix Defenders.
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Pui Pui Molcar drives into a master toy deal, an itsy bitsy knight snags big licensing deals, and bRAND-Ward joins the Petronix Defenders.
562 Views Plans are underway to strengthen the Paddington brand across the Italian market with the appointment of the territory licensing agent, Rai Com. It follows the successful launch of The Adventures of Paddington on Rai YoYo earlier this year, a channel on which the series now airs three times a day. Rai Com is now working to build on the show’s success with the development of a full consumer product range for Paddington, Initial categories include the distribution of the Phat Mojo master toy range, kiosk items, stationery, back to school, and FMCG. Rai joins the existing team of Pad...