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Shelves, but the family still pays close attention to their offering. >> the pink box of matzo on the store shelves to other flavors seen throughout the year. >> in fact, streit's has not changed the way the matzo is made. >> know your product and do it well. >> the machinery has been updated but that's about it. >> from the way we take the dough, we sheet it from the way we put it into the oven and break it outside and package it very similarly to the way it was done in the 20s and' 30s. >> we are using new york city water. people say pizza and bagels taste the best from new york city. we bel...

Shelves but the family still pays close attention to its core offering. >> regular pink box of matzo that you see on the store shelves to all the flavors you see throughout the year. >> in fact streit's hasn't really changed the way it's matzo is made. >> key to business is know your product and know it well and do it well. >> the machinery has been updated. but that's about it. >> the way we take the dough, sheet it, the way we put it through the oven, break it out, it's very similar to the way it's done back in the '20s and '30s. >> we're using new york city water. people always say bagels a...