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Out an aggressive way of why you're putting your arm around him, why you're embracing him. because all of that, the budget, the numbers, all of that comes with him, and sort of distance yourself from it, sort of cheapens the argument that, you know, you really want to be about substance because here's an opportunity to talk about the substance in the context of this pick and so far that hasn't happened. they've sounded more defensive than offensive on that and you would think that if this was a decision that was decided around the first or the second of august, that by the 15th or the 16th of ...

You know what, my bad, i didn't mean to say it that way. double down on me, reinforces the fact that the romney people were justified in sort of raising that. but again, that plays into the narrative, joe, that we're not going to say he's a nice guy. they got to bring down that 52, 53%, i like barack obama number, because it's not helping them with the 8.3% unemployment. >> i think that's going to help. i think romney's cause has been helped by, you know, this ad, this guy saying mitt romney murdered my wife. >> but that ad didn't even air except once by mistake and yet it's made -- >> once by...

This is the other opportunity here. the last three or four days, five days, six days they've been out with ryan, we've spent three or four of them talking about the budget and medicare and medica medicaid, social security, not about the economy, not about jobs. the campaign has to switch this narrative to the points joe and mika were raising earlier, about, you know, this ugliness of the campaign, the romney people decided look, we've got to change the narrative about how people feel about barack obama. so we're not going to be saying any longer, he's a nice guy, but. we're going to say, it's ...

Up right now. if the president was playing politics he would have approved the pipeline and saying they were the six, mary landrieu and begich up in alaska, all, pryor in arkansas, convinced him to approve it, that would boost democrats chance in the six senate seats that are up in a way that would be, i mean that is, that is the political plus in you're going to do that. jon: check in with your buddy ed. ed, do you sense any politics here? >> nice talking points joe. came directly from the white house obviously. at the end of the day nebraska made every adjustment. argued about the course onc...