This is the other opportunity here. the last three or four days, five days, six days they've been out with ryan, we've spent three or four of them talking about the budget and medicare and medica medicaid, social security, not about the economy, not about jobs. the campaign has to switch this narrative to the points joe and mika were raising earlier, about, you know, this ugliness of the campaign, the romney people decided look, we've got to change the narrative about how people feel about barack obama. so we're not going to be saying any longer, he's a nice guy, but. we're going to say, it's ...