Perfecting the wine label
‘Research shows that 64 percent of consumers try new products because the packaging catches their eye,’ says Vanita Marzette, senior product manager for wine and spirits at Avery Dennison. ‘You have about three seconds to catch a consumer's eye at the shelf, which makes packaging and label design crucial. Choosing label materials that help you stand out can greatly impact
Source: labelsandlabeling.com