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On the evening of Thursday, August 17, 2023, the inmates in Maiduguri Maximum Security Custodial Centre (MMSCC), Borno State, North-East Nigeria were assigned a bizarre task to perform. They were asked by the newly appointed Chief Warder, Deputy Superintendent Usman Bokko to henceforth catch, slaughter and eat any cats and kittens that they come across inside the yard of the custodial centre as a substitute for government-provided beef, SaharaReporters can exclusively report.

Price promotions decrease the sales of proximal products relative to distal products when they are strong substitutes. However, when the proximal and distal items are weak substitutes for the promoted item, the promoted product increases the sales of proximal products relative to distal products.