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By Raheem Akingbolu As the online advertising industry counts down to the total extinction of third-party cookies, online advertisers and digital marketers have been urged to test new solutions now rather than later. This was the advice of experts that spoke at a recent webinar organised by Terragon Limited in conjunction with Facebook. The Webinar which was titled: ‘Online Advertising in a Post-Cookie World: Delivering Personalised Ads using the Terragon CDP and Facebook Conversions API,’ had almost 300 sign-ups from industry leaders and practitioners from leading FMCG, Telcos, Banks and...

Post-Cookie Advertising: Terragon, Facebook introduce new solution to bail-out brands On By Juliet Umeh As the online advertising industry counts down to the total extinction of third-party cookies, online advertisers and digital marketers have been urged to test new solutions now rather than later. This was a consensus call at a recent webinar organized by Terragon Limited in conjunction with Facebook. The Webinar titled: Online Advertising in a Post-Cookie World: Delivering Personalised Ads using the Terragon CDP and Facebook Conversions API, had almost 300 sign-ups from industry leaders a...

Partner Share this article Africa’s leading Data and Analytics company, Terragon recently hosted a webinar with Social Media Giants, Facebook to introduce the Facebook Conversions API, a marketing tool that will help brands prepare for the extinction of third-party cookies. The Webinar which was titled: Online Advertising in a Post-Cookie World: Delivering Personalised Ads using the Terragon CDP and Facebook Conversions API, had almost 300 sign-ups from industry leaders and practitioners from leading FMCG, Telcos, Banks and E-Commerce brands across Africa. Key speakers at the webinar were ...