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12 Key Takeaways from Terragon Facebook Webinar.


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Africa’s leading Data and Analytics company, Terragon recently hosted a webinar with Social Media Giants, Facebook to introduce the Facebook Conversions API, a marketing tool that will help brands prepare for the extinction of third-party cookies.
The Webinar which was titled:
Online Advertising in a Post-Cookie World: Delivering Personalised Ads using the Terragon CDP and Facebook Conversions API, had almost 300 sign-ups from industry leaders and practitioners from leading FMCG, Telcos, Banks and E-Commerce brands across Africa.
Key speakers at the webinar were knowledge experts, Chris Humphrey, a Marketing Strategy and Tech Consultant at PricewaterhouseCoopers (PwC), Emily Wilson, a Marketing Product Partnerships Manager at Facebook and Dayo Adefila, Head, Digital Marketing Africa, PZ Cussons. ....

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Chinese investor Shunwei Capital exits parent company of Twitter-clone Koo


Chinese Venture Capital firm Shunwei Capital has exited Bombinate Technologies, the parent company of Koo, after existing investors and a clutch of prominent individuals bought out its minority stake, the company said on Wednesday.
Prominent Indians including Former Indian Cricketer Javagal Srinath, BookMyShow Founder Ashish Hemrajani, Udaan Co-Founder Sujeet Kumar, Flipkart Chief Executive Officer Kalyan Krishnamurthy and Zerodha Founder Nikhil Kamath participated in the round to buy out shares of Shunwei Capital.
Shunwei Capital had held a little over 9 per cent in Bombinate Technologies.
Existing investors along with a bunch of individuals have bought out Shunwei Capital s minority stake in Bombinate Technologies, the parent company of Vokal and Koo, the statement said but did not divulge financial details of the transaction. ....

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