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You may have noticed that pink had a big moment this year. Experts explain what’s going on during a cultural explosion of color.

You may have noticed that pink had a big moment this year. Experts explain what’s going on during a cultural explosion of color.

Throughout history, designers, artists and brands have played with the emotions pink evokes, shaping meanings that are ever-evolving. From gender to class, those associations have constantly been challenged, flipped and subverted — while the definition of pink is always in flux, there’s one constant: its cultural staying power.

In celebrating it as it celebrates the multilayered reality of women, the film imbues it with new meaning: from girl power at its most clichéd and cheesy to girl power at its most complex. Even those of us who never really embraced the color, wardrobe-wise, could appreciate the irony and applaud it.

“Think pink! think pink! when you shop for summer clothes. Think pink! think pink! if you want that quelque chose.”…