Why mobile is central to omnichannel customers
Today?s customers are not just already omnichannel, but smartphones have completely changed their behavior and expectations. Consumers now expect to engage at any time and from anywhere with your brand. They expect to engage before, during and after transactions with your brand. They will jump between online, in-store and mobile touch points and expect your brand to stay consistent with information, offers and service. Marketers cannot merely worry about demand generation anymore. They must be ready for ?on demand.? Omnichannel is not a buzzword anymore. Leading brands in more than a few ve...
Source: marketingdive.com