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Electronic nudges about potential heart benefits of flu vaccine boosted uptake

NEW ORLEANS — Electronic nudges and reminders highlighting the potential CV benefits of influenza vaccination led to a modest uptake in vaccination rates among older adults in Denmark, according to results of the NUDGE-FLU trial.“Influenza vaccination rates remain suboptimal despite known effectiveness against influenza infection and related complications including cardiovascular ....

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Messages about the cardiovascular benefits of flu vaccination boost vaccine uptake

Making a connection between the flu and the risk of subsequent heart problems significantly increased flu vaccination rates among older Danish adults, according to a study presented at the American College of Cardiology's Annual Scientific Session Together With the World Congress of Cardiology. A reminder message the day before the start of a national vaccine program also helped "nudge" people to get vaccinated. ....

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