Your favourite movie characters are being reprised in ads; here's why
Brands are one-upping each other in reviving memorable old film characters for their ads. Experts dissect the incentive behind this approach.
Source: afaqs.com
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The stories that still breathe; Britannia uses gen AI to illustrate the tales of India's last surviving freedom fighters
The ‘1947% More History’ takes on the deluge 15th August offers, and offers a heart-touching alternative.
Source: afaqs.com
We at Britannia got to know about the use of generative AI only when we saw the film: Amit Doshi
We at Britannia got to know about the use of generative AI only when we saw the film: Amit Doshi
Source: campaignindia.in
Britannia's 1947 More History Campaign is an ode to India's living freedom fighters
(This story has not been edited by THE WEEK and is auto-generated from a PTI
Source: theweek.in
Britannia Milk Bikis unveils region-specific campaign for Tamil Nadu Day
The campaign created by Talented showcases 50+ unique sub-culture tributes across OOH & digital videos responsive to 15 Tamil dialects.
Source: afaqs.com