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April 20th 2021 15:02 Optimising customer journeys involves an increasing amount of interconnected martech and data, particularly where machine learning is involved. On a recent Econsultancy webinar, editor Ben Davis discussed the topic of customer journey optimisation with Iain Noakes, former VP Effectiveness Marketing & Optimisation at The Economist, and Ben Wild, Business Lead at Coveo. They also discussed the role of ‘smart’ martech (powered by machine learning) in providing relevance to customers. You can watch the webinar on demand, but here are a few highlights from the discussio...
'Alarming' number of Texans died in custody from pre-existing medical conditions, study finds FacebookTwitterEmail People gather in Chicago's Federal Plaza Wednesday, July 13, 2016 to remember Sandra Bland, a Black woman whose controversial arrest following a traffic stop by a white state trooper led to her confinement in the Waller County jail. She was found hanging from a jail cell partition three days later, a plastic garbage bag around her neck. The death was ruled a suicide. The trooper was fired and accused of lying about the traffic stop.Paul Michna, MBI / AP Almost a third of the near...
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